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TV Tech
TV Tech
George Winslow

Dish Media Brings Interactive, Personalized Advertising to Sling TV

Dish Sling Sling TV Dish Media Brightline CTV
Dish.

ENGLEWOOD, Colo.—In a bid to improve the effectiveness of connected TV advertising, Dish Media has announced that it is working with BrightLine to provide interactive ad units on live and on demand inventory on Sling TV. 

The agreement makes two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer's specific location), available on Sling. 

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