ENGLEWOOD, Colo.—Dish Media has launched Pause Ads, a new ad format that shows interactive, customized ads when viewers pause live or on-demand content.
“We are always looking to provide advertisers with the most effective, full-funnel ad solutions," said Tom Fochetta, senior vice president, Dish Media. “Pause Ads introduce an additional opportunity for advertisers to lean into our first-party data and Sling TV’s robust targeting capabilities to create highly compelling and interactive ad experiences.”
