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Oli Wilson, Professor & Associate Dean Research, Te Kunenga ki Pūrehuroa – Massey University

Discovering new NZ music in the streaming age is getting harder – what’s the future for local artists?

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New Zealand Music Month turned 25 this year, and there’s been plenty to celebrate – whether it be Mokotron’s Taite Prize-winning Waerea, Lorde’s recent return (though not to New Zealand – yet), or the fact that live performance revenues post-COVID have been strong.

But for new and emerging local artists, Music Month also highlights a lack of visibility on streaming services and commercial radio, which increasingly favour already famous artists, including ones whose heydays were decades ago.

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