Discounting at Rebel Sport and lacklustre sales at boating, camping and fishing chain BCF have taken a toll on their owner's bottom line.
Super Retail Group, which also owns Supercheap Auto and Macpac, posted a first-half net profit of $104 million on Thursday, down 20 per cent from the same period in 2024.
Sales rose just over four per cent to $2.2 billion, with same-store sales up 2.5 per cent in the six months to December 27.
Chief executive Paul Bradshaw said the group sales lift was a solid outcome given the challenging retail environment.
Supercheap Auto same-store sales rose 3.5 per cent while Macpac delivered 7.8 per cent comparable sales growth.
Rebel's same-store sales were up 3.8 per cent but margins fell due to increased discounting activity during the half - and then suffered from availability issues when key suppliers could not deliver enough stock to meet demand.
Mr Bradshaw said the team had delivered a credible top-line performance and was meeting weekly with suppliers to stabilise its inventory situation.
"I would say, we let some goals in here, that is absolutely in our hands, and we will be absolutely focused in that space right now," Mr Bradshaw told an earnings briefing.
Stock loss - industry jargon for theft - also remained elevated at Rebel during the half but the retailer said it had successfully managed to halt that upward trend.
Same store sales fell 1.6 per cent at BCF, which Mr Bradshaw said was a disappointing performance.
So far in the first eight weeks of the second half, same-store sales have been stronger across all four brands, particularly Macpac, where sales are up 8.7 per cent.
Overall sales were up five per cent, which RBC Capital Markets analyst Michael Toner said was ahead of consensus expectations.
Super Retail Group shares were up more than eight per cent to $15.23 in afternoon trading.
