The discount supermarket Motatos has scheduled its long-awaited UK opening for June. Already a hit in the Nordic countries, the online grocer cuts prices by surplus food from wholesalers, and it's at just the right time with the UK deep in a cost of living crisis.
Launched in Sweden eight years ago, the company has promised UK consumers "well-known products that would otherwise risk ending up in landfill”, reports The Grocer. The consumables are regularly deemed surplus due to new packaging, a change in seasons and best before dates.
Known as Matsmart elsewhere, it's a hit in Sweden, Denmark, Finland and Germany. Thanks to its expertise, it's already forged working relationships with distributors who The Grocer namechecks as Wholegood and Pricecheck.
