Just two business days after a federal judge slapped a shocking preliminary injunction on the Venu Sports joint venture, questioning the basic ethics of traditional pay TV program licensing practices in the process, DirecTV's top programming executive, Rob Thun, has proposed some new rules for how deals are structured.
In a memo sent to Next TV and other media outlets, headlined "Looking Toward a Brighter TV Future," Thun proposed that content owners create more flexible, "genre-based" packages -- such as bundles themed around sports and news -- that better appeal to consumers.
