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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Direct-To-Consumer Marketers Boost CTV Spending: Digital Remedy

CTV DTC
Digital Remedy

Direct-to-consumer marketers are spending more of their advertising budgets on  connected TV and over-the-top, according to a survey from Digital Remedy.

Digital remedy found that 57%  of the DTC marketers who bought CTV in the first half of 2023 said the plan to spend more this year compared to a year ago. That’s up from 43% a year ago.

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