Helping drink by drink: Dima Deinega
(Picture: Press handout)There are many things that might usually be anticipated after the launch of a vodka. One might expect a few parties, some raucous tasting sessions. A few tense marketing meetings. The wearisome bother of getting a press campaign off the ground. But fundraising for your war-torn country? It doesn’t usually make the list.
But for Dima Deinega, who had just brought his vodka out during the pandemic — the simply-named Dima’s — Russia’s February invasion of Ukraine put all his plans on hold. Out went the parties, the tastings, and all the rest.
