Listed funeral business Dignity has swung back to a profit after covid lockdown restrictions meant more attended funerals could take place.
A new pricing strategy meant revenues fell in 2021 from £314.1 million to £312 million but pre-tax profits hit £32 million, compared to a pre-tax loss of £19.6 million in 2020. But restrictions at the start of 2021 continued to impact upon the Sutton Coldfield-based business.
In an update to the stock exchange, it said: "Restrictions in client choices due to covid-19 continued to adversely impact average revenue as clients opted for simpler funerals during the first half of 2021."
