
In the race to grow the biggest subscription video-on-demand (SVOD) customer base before the start of the next decade, Netflix is the odds-on favorite, according to a newly released forecast from Digital TV Research.
The forecast, part of the research organization’s “SVOD Forecasts Update” report estimates Netflix will maintain its top spot among SVOD services by adding 44 million subscribers between 2023 and 2029, taking its total to 298 million.