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Bangkok Post
Bangkok Post
Business

Digital transformation sticks in new era

According to Deloitte Thailand, the digital transformation adopted during the pandemic was both a survival mechanism in response to the situation and a tool for future differentiation.

Digital consumer engagement, real-time data visibility, effective supply chain approaches and flexible working conditions are expected to be important permanent practices for companies amid a shift in their business mindsets in the digital era, says consultancy Deloitte.

"In Thailand's digital transformation survey, we found 41% of the companies said perceived digital transformation had a moderate impact on business," said Narain Chutijirawong, executive director for clients and industries at Deloitte Thailand.

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