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Bangkok Post
Bangkok Post
Business

Digital legacy: Who inherits a creator's content?

Travel blogger Bowornthat “Hlun Solo” Pengsuk sits outside a white yurt, the traditional home of nomadic herders in Kyrgyzstan, during a trip to the Central Asian country on Oct 19, 2025. (Photo: ฮลุน โซโล่ (Hlun Solo) Facebook page)

The death of the popular travel blogger Bowornthat Pengsuk, better known as Hlun Solo, has highlighted questions over what happens to a content creator’s digital assets after death, including copyright ownership and revenue generated from online platforms.

Bowornthat, whose death at age 27 was confirmed in Georgia this week, built one of Thailand’s largest travel content communities, with 1.1 million YouTube subscribers, 3.4 million Facebook followers and 1.6 million TikTok followers.

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