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The Conversation
The Conversation
Luana Carcano, Lecturer, Beedie School of Business, Simon Fraser University

Digital clones of real models are revolutionizing fashion advertising

Artificial Intelligence metaverse

Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these virtual figures enable brands to create immersive, cost-effective campaigns that resonate with today’s digital-first consumers.

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