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PC Gamer
PC Gamer
Andy Chalk

Digg, which just relaunched in January, lays off staff and shuts down, but promises it's going to 'rebuild with a completely reimagined angle of attack'

Digg logo.

Remember Digg? You might if you're of a particular online vintage. Launched in 2004, it was basically Hot or Not but for websites: Users would submit links to websites, and others would vote them up or down as they saw fit. It was a good way to find cool content stuff, and for a brief period it was all the rage. Most websites back then, including PC Gamer during its Wordpress era, had a "submit to Digg" button to increase the likelihood of being noticed and loved.

The wheels came off, as they always do, thanks primarily to growing competition—mainly from Reddit, which went live a year after Digg—and an inability to change with the times. In 2012 Digg was sold to a company called Betaworks, and after a brief period of introspection was relaunched as "a startup," and then more or less disappeared: It continued to function but we no longer submitted anything to Digg and basically stopped thinking about entirely a dozen years ago.

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