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Liverpool Echo

National

Danny Rigg

Difficult decision led brothers to launch sports brand backed by Asda owners

Castore Asda Phil Beahon

A pair of Wirral brothers are challenging the giants of sports apparel with a company they created in the early mornings and late nights of their spare time.

Tom and Phil Beahon are making waves in the industry and have secured high-profile support.

Five years since launch in 2016, their business is backed by the brothers who own Asda and is due to create 150 jobs this year.

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