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The Denver Post
The Denver Post
Josie Fischels

Dierks Bentley’s Seven Peaks Festival expected to boom this village’s population from 400 to as much as 20,000

DENVER — As country artist Dierks Bentley sings in his newest song, “Gold”: “It ain’t easy; nobody said it would be.”

And it certainly hasn’t been for the artist’s Seven Peaks Festival, a multistage, Labor Day weekend country music fest he started in 2018.

Originally held on a ranch at the edge of Buena Vista, Seven Peaks was canceled in 2020 because of the pandemic and again in 2021, when Chaffee County shared that the festival exceeded its capacity limit of 5,000 people two months before the festival was to be held. More than 7,000 tickets had been sold and had to be refunded.

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