The tattoo style that was famous among stars and fans alike in the late ‘90s and 2000s–better known as the tramp stamp–is back, compliments of Cardi B and Dakota Johnson, among others. And, it’s not quite the same.
A 2004 SNL sketch heralded the trend’s departure when it mockingly recommended “Turlington’s Lower Back Tattoo Remover,” and it has been out of fashion for nearly two decades, even though it was flaunted by the likes of Britney Spears, Aaliyah, and Christina Ricci, as well as other notable stars.
The new fad, also seen on Olivia Wilde and Halsey, favors locations below the belt line, in intimate areas that in another generation, would have remained hidden.