
It’s easy to get the impression these days that having a podcast is the “in” thing to do for executives.
British businessman Steven Bartlett’s entrepreneur-focused The Diary of a CEO launched in 2017 and has amassed 1 billion streams, making it one of the biggest podcasts in the world. Nicolai Tangen, head of Norway’s $1.6 trillion sovereign wealth fund, has had guests such as the CEOs of Goldman Sachs, Citi, and Microsoft on his podcast, launched in January 2022, for conversations more relaxed than they’d have with reporters. And activist investment firm Elliott Management even started one last autumn as a key part of its campaign to get the CEO of Southwest Airlines to resign.