
Kristi Noem's handling of the scandal engulfing her husband Bryon's alleged 'bimboification' sparked fresh controversy in the US this week, after broadcaster Megyn Kelly claimed on air that the South Dakota politician may have leaked the story herself to protect her own reputation.
The Daily Mail first published photos of Bryon Noem on 31 March, describing his apparent interest in cross-dressing, wearing fake breasts and tight tops, and allegedly messaging women while posing as 'real-life Barbie dolls.' The images and messages, which have not been independently verified, triggered an outpouring of speculation about the couple's marriage and the private life of one of the Republican Party's more prominent female figures.