The only Hailey Bieber and Justin Bieber relationship rumor that interests me is the one between the power couple and their future business holdings. In December, Hailey Bieber secured a Rhode clothing trademark and sent her followers into a tailspin. Would she release skirt suits to match her Rhode blushes? What about coordinating loungewear and lip tints? Weeks went by, and the answer was "None of the above"—or rather, "not quite yet." The model had seemingly been too busy with her $1.4 billion beauty empire to go anywhere near cashing in her clothing licenses.
Cut to March 27, when an innocuous Justin Bieber Instagram post appeared to hint at a development in his wife's lifestyle empire. The "Baby" singer posted a round-up of recent photos including a recording studio session, snuggle time with baby Jack Blues, and candids of his close friends. In the midst of it all, he also shared a snap of Mrs. Bieber that I almost scrolled right past. She stands with two anonymous women in the sort of beige showroom I recognize from market appointments every fashion editor takes at work. A rack of clothes frames one side of the room, poster boards of prototypes and on-model photography line a back desk.
