– Spice strategy. The best journalism often comes from topics that writers are personally passionate about—an obsession they have, or a question they can’t stop thinking about. That’s what happened for my colleague Jessica Mathews and her new Fortune story about Diaspora Co.
The 8-year-old startup now pulling in “mid-millions” per year sells high-quality spices sourced from 140 farms. Founder Sana Javeri Kadri started with turmeric, after noting its growing popularity in the U.S., and has expanded to black pepper, cardamom, spice blends, and more. Among foodies and those who care about high-quality ingredients, the brand is incredibly popular.
