Diageo’s UK boss today slammed a set of new alcohol duty changes as a tax hike being presented as relief as higher prices hit the Guinness and Johnnie Walker maker’s sales volumes.
From today, alcohol will be taxed based on its strength and alcohol duty, with the exception of draught pints, will be unfrozen. Though the so-called “Brexit Pubs Guarantee” has been cheered by some in the pubs sector, Diageo UK MD Nuno Teles was not impressed.
