Devin Townsend: “90 percent of the job is to be a content creator rather than write any music”

Devin Townsend.

Devin Townsend says “90 percent” of being a modern musician is creating content for social media.

The prog metal man makes the claim in a new interview with Metal Blast. He reflects on his initial naivety when entering the music business in the 1990s, then his shock at realising the scale of the emphasis on the ‘business’ side.