We live in an age where turning our day-to-day lives into social media content for others to digest is the norm. ‘Get ready with me’ (abbreviated to GRWM) TikToks, make-up routines, shopping hauls, ‘a day in the life’ vlogs – this type of personalised content is inescapable.
Utah’s Ruby Franke was one of many mums who turned to YouTube to document daily life with her husband and six young children, growing a multi-million following on her channel, 8 Passengers, which she started in 2015. In addition to sharing a look at daily life as a Mormon mother of six, Franke offered parenting tips and advice with her loyal subscribers. Watching these videos, you’d think of the Franke’s as a typical all-American family. But all was not as it seemed.
