At 15, while many teenagers are focused on school and extracurricular activities, Dev Rai established a nonprofit to help traditional artisans in India reach more customers. Two years later, his initiative, Serving Society Global Foundation, has raised more than $15,000, supported over 400 artisans, sold more than 900 handcrafted products and mobilised over 300 young volunteers. According to the organisation’s official website, its work combines support for economically disadvantaged communities with environmental sustainability and cultural preservation. Based in Virginia, the initiative connects Indian craft traditions with American buyers, while giving young volunteers opportunities to develop leadership, business and communication skills.
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