Over the last decade, podcasts have become big business, with more than a fifth of UK adults listening to podcasts each week. The format particularly resonates with men, who are more likely than women to identify as podcast fans. Men are also overrepresented as podcast hosts.
In a society where the political divide between men and women is deepening, this influential form of media is shaping expectations and experiences of gender. There is a perception among some that podcasts aimed at men are hosted strictly by “alpha males” presenting anti-feminist rhetoric and rigid ideas of masculinity.
