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Al Jazeera
Al Jazeera
Business
Abid Hussain

Despite rising prices, Pakistan’s love for sugar remains unshaken

A customer in Islamabad purchasing jalebi, a spiral-shaped South Asian dessert made of all-purpose flour and hot sugar syrup [Abid Hussain/Al Jazeera]

Islamabad, Pakistan – When Ayesha Khan, a mother of four, was buying groceries for her family this week, sugar was high on her shopping list.

A few miles away in the corridors of power, Pakistan’s government and bureaucrats were trying to thrash out a fix for sugar’s soaring prices. But for Khan, buying sugar was a necessity.

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