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Generally speaking, it’s best to trade alongside the experts – and the experts state that beauty care specialist Ulta Beauty (ULTA) is a sell. Frankly, Wall Street analysts provide the traction control that retail investors need, whether they admit it or not. While we have fantasies of driving like Max Verstappen, reality is a very different picture. So, as a rule of thumb, expert opinions should not be ignored.
That’s especially the case when we’re talking about unusual options activity. If the smartest traders in the room believe that ULTA stock is about to tumble into the weeds, you’d have to have compelling evidence to deem otherwise. Still, to make the most money in a trade, it’s usually not achieved through betting alongside everyone else.
