Hordes of locals braved freezing temperatures to queue at Edinburgh Costco - desperate to get their hands on viral Prime drink.
Eager shoppers clogged up the supermarket car park to purchase cases of the drink which is selling for retail price. The owners of the Wee Shop, a local newsagent, took the video while going along to get their stock and shared it to TikTok.
In the clip, dozens of people are standing in the car park waiting to get in. Many praised Costco for their queue management after Aldi saw scenes of chaos when they got the popular juice in stock.
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They captioned the video: "Prime comes to Costco Edinburgh" and it has been viewed over 21,000 times, and gathered dozens of likes and comments.
One social media user said: "How dignified of you for not profiteering - I applaud you."
Another said: "So sad, oh my."
While another added: 'I'll be there."
The popular new drink that has been endorsed by celebrities has been flying off the shelves in Edinburgh, with some bottles even being resold for over £10.
The viral £1.99 Prime drink, created by YouTube stars KSI and Logan Paul, has seen huge demand across the UK since its launch earlier this year.
Prime is marketed as a low-calorie hydration drink that contains no added sugar. It is mostly made up of water, coconut water, vitamins, and minerals. It comes in a wide variety of flavours but is not an energy drink as it does not contain caffeine.
The drink was only available at Asda with a limit of up to three bottles per customer when it went on sale in October.
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While Prime is seen as a better alternative to other hydration drinks as it has no added sugar, it does contain artificial sweeteners and preservatives.
YouTube stars and former boxing rivals KSI and Logan Paul say on the official website that they came together “to create a fantastic hydration drink that can fuel any lifestyle”.
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