Back in December, Utah launched a logo for the 2034 Winter Olympics, to a mix of praise and criticism from design fans. With the Milano Cortina 2026 games in full swing, the controversial design has recirculated, this time with a much warmer reception.
Unapologetically bold, the Utah 2034 logo is understandably divisive. There's no formula for creating the best sports logos, and in a sea of corporate design, Utah's unique stylistic choice is a refreshing take on the trends, proving that breaking convention can be a winning move.
