While I'm partial to a good rebrand, there are some logos that should never be touched, especially when there's a horde of bloodthirsty fans ready to tear any redesign to shreds. However, designer Allan Peters showed no fear when he recently attempted to "fix" the Marvel logo, and to say it was a divisive move would be an understatement.
Often, the best logos are iconic because of their simplicity, something that the Marvel logo embodies with its bold, yet understated design. Completely reinventing the logo, Peters' unique spin on the beloved design naturally ruffled some feathers, proving that creating something as simple as concept design can be a dangerous game to play.
