Mayyur Girotra is set to showcase some of his exquisitely beguiling work at the first ever South Asian New York Fashion Week (SANYFW) Among a few of the masters in South Asian looks and overall fashion prowess, Mayyur Girotra will be exhibiting one of his renowned concepts, Zamani on 9 th September 2022.
Mayyur combines illustrious couture pieces by intricately incorporating textiles from the South Asian lands to create a new global phenomenon of art and design. In a span of eight years and 3 standalone stores, his distinguished works have strongly seeded South Asian fashion in the American market. Touted as a pre-eminent Indian Couture designer
in the US, Mayyur’s standalone stores pan across New York, New Jersey and San Francisco.
Through his extravagant craftsmanship and ethereal silhouettes, Mayyur’s collection is sure to captivate the audience as they delve into the journey of South Asian culture and traditional wear. With a hint of Middle Eastern influence in every outfit, Mayyur Girotra is a stalwart of his own kind. While his roots lie in India, Mayyur has swiftly made his way to becoming one of the top designers for some of the hottest influential celebrities and high-end clientele.
Mayyur started his journey in South Asian fashion by heavily researching and visiting India’s countless heritage sites and viewing historical art as an inspiration to his present styles. His timeless looks inspired by earlier eras draws popular influencers and celebrities into his brand all across the Asian diaspora. His brand now features a mix of
classy and edgy styles added to the traditional South Asian wedding look that entices spectators with every walk each model makes. His iconic outfits work to “preserve the rich legacy of Indian crafts and textiles.” Mayyur’s work is inspired by many inside and outside the fashion space in present day, with his work featured on international
platforms for styling the Royalties of India and working closely with adorning the Bollywood celebrities for their chic looks.
Commenting on the association, Designer Mayyur Girotra said “I really feel honoured to represent South Asian couture at SANYFW, showcasing its wistful legacy at an international platform. We proudly present the exquisite artistry from the subcontinent, stately grandeur in a glittering visage. The brand MG couture has transcended barriers and has been one of the most beloved brands in the USA for 8 years, we are excited to showcase our collection on a runaway."
