Paul Watmough-Halim is the co-founder of Hyperfocus, a design studio sitting at the intersection of brand & product design. Self-proclaimed "design romantics", Hyperfocus boasts an international team that values fostering a diverse mix of perspectives, ideas, and cultures to build a better branding future. Throughout his career, Paul has been a speaker at events like D&AD and ADC, alongside being featured in publications such as Visuelle, Brand Identity, Bounty Hunter, and Visual Journal. As part of our 5 Questions series, I caught up with Paul to discuss pet peeves, staying relevant and the uncertain advent of AI.
