With software dominating the tech world right now, largely thanks to the advent of generative AI, it can feel as though hardware is getting somewhat left behind. Indeed, while innards become ever more powerful, the essential design of the laptop arguably hasn't changed a great deal in decades. So it's refreshing to see ASUS insist on putting product design first when it comes to innovation. (For the lowdown on the latest and greatest from ASUS, check out our Zenbook S 16 review.)
The brand has been touting its 'Ceraluminium' (try saying that after a few pints) laptop material since this summer, calling it a "high-tech ceramicised material that’s revered by the aerospace and luxury watch industries". Featuring no pigmentation, the material offers "unmatched scratch resistance and longevity". But while it's all well and good trying to describe the material and how it's made, the only real way to get to know it is by touching it – which might explain why ASUS chose to call its exhibition at London Design Festival 'Design You Can Feel'.
