Two Derry Girl's stars join a host of famous faces in a new tourism campaign set to mark St Patrick's Day.
Tourism Ireland’s new global campaign ‘Fill your heart with Ireland’ is going live around the world this week and will be seen in the likes of the UK, Germany, France, Spain, Italy, Belgium, the Netherlands, Switzerland and the Nordic countries.
The campaign will continue to be rolled out in other markets over the coming weeks, including in the United States.
Read more: Events and celebrations happening across NI for St Patrick's Day
The first ads of the new campaign feature actresses Saoirse-Monica Jackson and Jamie-Lee O'Donnell alongside Sharon Horgan from Bad Sisters.
The ‘Fill your heart with Ireland’ campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of visitors and locals and inviting potential holidaymakers to come and experience those for themselves.
It is an advocacy-led campaign with the advocates, or personalities starring in the ads, sharing the things about Northern Ireland and the island of Ireland which fill their hearts and dialling up what differentiates the island of Ireland from other destinations.
Niall Gibbons, Chief Executive of Tourism Ireland, said: "As people everywhere around the world celebrate St Patrick’s Day, we are delighted to roll out our new ‘Fill your heart with Ireland’ campaign this week. It will highlight our rich and authentic experiences, breath-taking landscapes and, in particular, our warm welcome – encouraging people to put the island of Ireland on their holiday ‘wish-list’ for 2023.
"Our aim is to deliver ‘stand-out’ for Northern Ireland in the hugely competitive international marketplace. Our ‘Fill your heart with Ireland’ campaign will position the island of Ireland as a place that fills the heart and restores the spirit.
"Our people and welcome are key differentiators for the island of Ireland from our competitor destinations; and this campaign puts them front and centre."
You can watch the ad here
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