This Morning returned to our screens on Friday for the final instalment of the week.
Alison Hammond and Dermot O'Leary were back on the iconic sofa, after Vernon Kay and Josie Gibson filled in for Holly and Phil this week. They were once again joined by a series of guests to chat about everything from politics to exercise.
One segment saw the pair joined by the "Coupon Queen" Holly Smith as she discussed some of the latest ways people can save money. Dermot asked Holly to "tell us about Home Bargains ".
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A confused-looking Holly asked what he meant. The presenter continued: "Is it a website?".
Alison interjected with: "It's a shop, babes, have you not been to Home Bargains?". Dermot said: "I've barely time to dress myself."
Alison replied: "You're gonna love it, it's great." Holly then asked: "Please tell me you've... have you never been in B&M?" Dermot replied: "Have I ever been what?"
Alison replied on his behalf, saying: "No he hasn't". Dermot then asked what B&M is before Alison said: "It's a shop babes" and Holly added: "Oh my god".
Viewers found his admissions hilarious. Taking to Twitter, Meg Greenhalgh said: "I aspire to be as rich as Dermot where I've never heard of Home Bargains or B&M".
Paula Louise said: "Coupon saver on This Morning talking about Home Bargains and Dermot has never heard of there or B&M?!?". Tina said: "Some of us don't have a home bargains or B&M so I'm not going to slate Dermot" [sic].
Kerry Armstrong said: "This should be a pre-recorded segment for next week's show. Dermot's first trip to B&M and Home Bargains." Michelle W said: "Dermot saying he's never heard of home and bargain has me shook" [sic].
This Morning airs weekdays from 10am on ITV and the ITV Hub
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