Dermatologists have raised the alarm on “tanmaxxing,” a growing social media trend all about getting the deepest tan possible this summer.
Tanmaxxing, a term that borrows from the self-improvement trend “looksmaxxing,” encourages people to achieve the strongest tan possible through excessive measures. This includes planning your sunbathing around peak UV hours, using sunbeds, spending unhealthy stretches of time in the sun, skipping sun protection and using tan-enhancing oils while sunbathing.
