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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Dentsu To Target Sports Viewers Working With Sports Innovation Lab

Fans watch Super Bowl on TV.

With sports being such a hot item for television advertisers, media agency Dentsu said it is working with Sports Innovation Lab to target addressable sports audiences for its clients.

Sports Innovation Lab creates audience segments for all NFL, MLB, NBA, NHL, WLBA, MLS and NWSL teams and major sports betting platforms based on deterministic transaction-based data.

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