Denny's is taking a big swing at turning things around with a new strategy it’s calling “Project Grand Slam” as Christopher Bode steps into the CEO role, marking a fresh start for the longtime diner chain after its move to private ownership.
The struggling diner chain is trying to modernize just about everything over the next two years, starting with the food. Denny’s wants to shake up its menu with more creative flavors and updated dishes, while also putting more focus on drinks, building out a beverage lineup that works whether customers stop in for breakfast, lunch or a late-night bite, the company annouced Monday in a news release.
