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PC Gamer
PC Gamer
Hope Corrigan

Denmark to introduce law giving individuals automatic copyright over their own likeness in effort to tackle AI and deepfakes

FakeCatcher.

Sometimes a law comes into conversation that seems so simple and obvious you might have assumed it already existed. That's how I felt when reading The Guardian talk about Denmark's new strategy to help tackle AI imitations such as deepfakes.

Rather than go after the AI creators in this case, Denmark is making what feels like a very prudent decision. It's changing copyright law, so that everyone simply owns their own likeness by default. This includes their body, face, and even voice—all of which I'd been calling mine anyway, without any apparent legal claim over them.

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