Jeans are one of the most un-environmentally friendly garments around, but a company in Nimes, the birthplace of denim, has drawn on the town's ancient savoir-faire to develop a more sustainable manufacturing process.
With more than 3 billion pairs sold each year, jeans are one of the most worn items of clothing worldwide. They originated in the US in 1873, thanks to a certain Levi Strauss. But the hard-wearing indigo blue fabric they’re made from has its roots here in France, in the medieval town of Nimes.
