
Schools may be out for the summer, but for college aspirants, the journey is just beginning. The admissions process is often the most daunting and emotionally charged experience in a student's life. A key component of that process is the personal essay, often described as a make-or-break moment. As most students approach college essays with a level of apprehension, Naushad Mehta, the founder of Inspired Essays and a college essay coach, has quietly built a thriving practice around one of the most personal and anxiety-laden parts of the process: writing the essay.
"Everyone knows they have to write it," says Mehta. "But they don't always understand why. They're unclear on what colleges are actually looking for, and how to deliver that in a polished piece of storytelling."