Days before Josh Cole won his toss-up race, the Democratic candidate for Virginia’s house of delegates predicted that his party would perform well on election day, largely because the issue of abortion had motivated many voters to turn out at the polls.
“There are people who are absolutely passionate about reproductive freedom and making sure that an abortion ban doesn’t come to Virginia,” Cole said.
Four days later, Cole was proven right, defeating the Republican candidate Lee Peters to represent house district 65 in Richmond, the capital of Virginia. Cole’s victory reflected Virginia Democrats’ broader success on election day, as the party flipped control of the house of delegates and maintained their majority in the state senate.
Democrats’ wins in Virginia may now offer some helpful lessons for the party heading into a crucial presidential election. A year and a half after the supreme court overturned Roe v Wade, abortion continues to weigh heavily on voters’ minds, helping to lift Democrats’ prospects at the polls. Even as Biden remains unpopular and voters express pessimism about the state of the economy, Republicans have struggled to translate that dissatisfaction into electoral success.
House district 65 in particular represents a fascinating example of how Republicans failed to win the support of swing voters who helped elect Glenn Youngkin, the Virginia governor, two years earlier. The district, which was newly redrawn following the 2020 census, lies roughly halfway between Washington and Richmond and encompasses the small city of Fredericksburg, as well as parts of Stafford and Spotsylvania counties.
The battleground district supported Biden by 11.7 points in 2020, according to the University of Virginia’s Center for Politics. Just one year later, the district went for Youngkin by 2.8 points. Both parties had targeted the seat, with Youngkin himself appearing alongside Peters at a get out the vote rally in Fredericksburg the day before polls closed.
Republicans had hoped Peters’ biography as a sheriff’s captain and a former marine would help him defeat Cole, a local pastor and former delegate who narrowly lost his re-election race in 2021. But Cole ultimately won the seat by 6 points.
“This was in no way a predetermined result. It’s not a solid blue district at all. It was a winnable one [for Republicans],” said Mark Rozell, dean of the Schar School of Policy and Government at George Mason University. “And probably among the house of delegates districts, it best represents what went wrong for the Republicans when it should have been a better year for them in the legislative races.”
Democrats credit their success in the district and elsewhere to one issue: abortion. Democrats consistently reminded voters of Virginia’s status as the last remaining state in the US south without severe restrictions on the procedure, warning that Republicans would enact an abortion ban if they took full control of the legislature.
Those warnings appeared to resonate with Virginians; according to a Washington Post-Schar School poll conducted in October, 60% of voters in the state said abortion was a “very important” factor in their election decisions. More than half of Virginia voters, 51%, said they trusted Democrats more when it came to handling abortion policies, while 34% said the same of Republicans.
In this year’s race, Cole kept relentless attention on the issue, citing his support for abortion rights in nearly all of his ads and mailers while attacking Peters over his “anti-choice extremism”.
“It was very interesting because it seemed as if people were showing up on one issue,” Cole said after election day. “Of course, we did talk about kitchen-table issues when we’re on the doors and different things like that, but our message was simple. We need to trust women and we need to protect a woman’s right to choose and we need to make sure that the government doesn’t interfere with that.”
Virginia Republicans were clearly aware that their stance on abortion could become a liability in the legislative races, particularly after the party’s disappointing performance in the 2022 midterms. To address voters’ potential concerns over abortion, Youngkin chose to deploy a new and untested messaging tactic. He proposed a “reasonable 15-week limit” on the procedure, rejecting the label of an abortion “ban” and instead accusing Democrats of being out of step with voters on the issue.
“Most people believe that abortion at the moment of birth is wrong, far beyond any reasonable limit. Not Virginia Democrats,” the narrator said in one Republican ad. “They fought to make late-term abortions the rule, not the exception.”
Republicans also attempted to downplay the significance of abortion in the legislative races, insisting Virginia voters were more focused on other issues. Peters himself made this argument at a September debate, saying, “Everybody is not concerned or worried about women’s rights, even though there are many, many women who are. Some people worry about public safety. Some people worry about their schools.”
But in the end, Virginia Republicans’ efforts to redefine and minimize the abortion debate were unsuccessful. Democrats maintained a majority of 21-19 in the Virginia senate while flipping control of the house of delegates with a majority of 51-49.
“They tested some new messages around this issue – with the intention of getting to the same result, which was an abortion ban. And voters just outright rejected them,” said Heather Williams, president of the Democratic Legislative Campaign Committee. “Republicans are still scratching their head on how to talk about an issue that voters don’t want.”
Even fellow Republicans have acknowledged that abortion has become a persistent problem for the party’s electoral prospects. Bill Bolling, a Republican and the former lieutenant governor of Virginia, attributed the party’s losses to three factors: abortion, Donald Trump and a lack of a clear policy vision.
“It really doesn’t take a rocket scientist to quickly analyze why Republicans did not perform better at the polls,” Bolling wrote last month. “Democrats successfully argued that Republicans wanted to ‘ban abortion’ in Virginia. While this argument was certainly not truthful, it was effective, especially with suburban women who have grown increasingly Democratic in their voting patterns in recent years.”
In Cole’s view, his message to voters spread beyond abortion access to encompass other rights, allowing his campaign to embrace a central theme of safeguarding fundamental freedoms.
“This election was about protecting rights, whether it’s the right to education, women’s rights, the right to live safely in the streets, or whatever have you. This race was about rights,” Cole said. “[Voters] understood that we definitely have to have people fighting for us on every level, who are looking out for us and our rights.”
That theme was similarly present in the messaging of other Democratic candidates in Virginia, Williams said. She suggested that their success could offer a framework for candidates running next year, when Democrats will be fighting to hold the White House and the Senate and flip control of the House of Representatives.
“The way that that [message] shows up in an individual community or state may look different. One community may gravitate much more towards having good safe schools and a planet to live on,” Williams said. “But that arc is still true – that fundamental freedoms matter and voters want to see their freedoms protected and not rolled back.”
For Republicans, the results in Virginia present the latest in a series of warning signs about how the party is suffering because of its stance on abortion. Youngkin’s failure to take control of the legislature may signal that Republicans must find a way to shift the conversation away from abortion, although that strategy risks angering their rightwing base.
“It seems to me that Republicans have just constantly squandered whatever advantage that they have by focusing on divisive social issues where the voters are not aligning with their position,” Rozell said. “So they need to find a way out of that trap that they’ve made for themselves. Otherwise, they’re going to keep losing winnable districts.”
