Throughout the 2024 general election cycle, countless polls showed that Latinos' no. 1 priority was the economy and pocketbook issues, not immigration. Now, as the latter continues to be a controversial issue, with the Trump administration taking steps to crack down immigration, Democrats are catching up, trying to court Latinos through their economic plans and goals.
A September Pew Research Center poll showed that 85% of Latino voters viewed the economy as the most important issue of the 2024 presidential election, followed by health care (71%), violent crime (62%), gun policy (62%), and immigration (59%). Another November poll from UnidosUS showed 52% of respondents ranked inflation and cost of living as the most important issue of the elections, followed by jobs and the economy (36%), housing costs and affordability (27%) and health care costs (25%).
