As the general election matchup between Vice President Kamala Harris and former President Donald Trump intensifies, Democrats are currently leading in advertising spending across all seven key swing states. However, in the crucial battleground of Pennsylvania, GOP advertisers have managed to narrow the gap and are now even outspending Democrats.
Across Pennsylvania, Michigan, Wisconsin, Georgia, Arizona, North Carolina, and Nevada, Democrats are projected to outspend Republicans on ads by approximately $928 million to $748 million from July 22 through Election Day. The largest advertising lead for Democrats is in Michigan, where they are expected to outspend Trump and his supporters by over $50 million. In Pennsylvania and Wisconsin, two other critical battlegrounds, Democrats hold leads of nearly $25 million and almost $20 million, respectively.
