With just two weeks left in the 2024 presidential race, the advertising landscape in key battleground states is shedding light on the strategies of both Democratic and Republican campaigns. Here's a breakdown of the ad spending trends in some crucial swing states:
Pennsylvania
In Pennsylvania, the largest battleground prize, a total of over $86 million is set to be spent on advertising in the final two weeks. Republicans currently have approximately $45 million booked, giving them an edge over Democrats who have around $42 million reserved.
Michigan
Michigan has seen a significant disparity in ad spending between Democrats and Republicans. Since July 22, Democrats have outspent their rivals by more than $50 million in the state, showcasing a strong advertising presence in the presidential race.
Georgia
Georgia is expected to witness the third-highest amount of presidential advertising in the final two weeks. Democrats are making substantial investments in the state, positioning themselves with an advantage of over $7 million in ad spending, according to the latest data.
It's important to note that ad spending trends are subject to change as candidates and outside groups continue to allocate resources in the race. However, with two weeks remaining, Pennsylvania stands out as a dominant target for both parties as they intensify their efforts to sway voters in this crucial battleground state.
