WASHINGTON _ A Washington-based Democratic super PAC has quietly begun running ads as part of a multi-million dollar campaign targeting an unexpected group of Donald Trump's base: rural voters.
The ads _ a series of promoted posts on Facebook _ marked the first visible effort of American Bridge's $50 million initiative to persuade swing state voters in rural areas to vote for the party's presidential nominee in 2020.
Already, officials with the group said they have raised $21 million for the effort while deploying staffers to three of the presidential race's most critical battlegrounds: Pennsylvania, Wisconsin and Michigan. They plan to send staffers to another swing state, Florida, and said they have done extensive research on the most effective arguments to persuade rural voters.
