Demand for oral nicotine and higher cigarette prices boosts Imperial Brands

Imperial Brands reported another strong year for its so-called ‘next generation’ products (Imperial Brands/PA) - (PA Media)

Increased demand for smoking alternatives like oral nicotine and cigarette price hikes have helped grow profits for tobacco giant Imperial Brands.

The company behind brands including Golden Virginia, Winston and Rizla said £10 billion had been handed out to shareholders over the past four years.