If you want the full picture of what's in and what's out, The Lyst Index is your go-to. Almost like a fashion trend cheat sheet, every three months the shopping app Lyst rounds up the most in-demand brands and hottest products based on shoppers' behavior and social media mentions. The first report of 2024 is out and offers a few eye-opening insights.
Namely, the Italian fashion house Miu Miu has just snagged the number one spot from big sister Prada. Sibling rivalry is real, y'all even in fashion. We're betting that the fact Miu Miu ignited the whole no pants thing helped—along with actress of the moment Sydney Sweeney who wore white sequinned pants/shorts to their fall 24 runway show. However, according to The Lyst Index, it was all thanks to the label's New Balance and Church's collaborations plus its upcycled denim collection. Prada meanwhile lands at number two partially due to its re-Nylon campaign featuring Emma Watson and Benedict Cumberbatch. Miuccia Prada really is on a roll.
