Senator Richard Blumenthal (D-CT) and Congressman Paul Tonko (D-NY) unveiled legislation on Thursday to put guardrails on the rapidly growing sports betting industry.
The Supporting Affordability and Fairness with Every Bet (or SAFE Bet) Act, would crack down on in-game advertising, require that sportsbooks run “affordability checks,” and regulate bookies’ use of artificial intelligence to track gamblers’ habits, per a press release from Tonko. In perhaps its most radical move, the bill would ban all betting on college and amateur athletes.
